I love this “speed dial” concept on Recovery.org. There’s a big “Looking for?” button over which you can hover to choose who you are or what you’re seeking. It’s a quick navigation element, broken down with a different hierarchy than the main nav.
If we were to use this in new design, the “Who are you?” could be broken down by profession:
and choosing one of the options would filter the news down to what’s relevant to that particular age group.
You could also do the “What are you looking for?” concept, which for news could be something like:
Just a few ideas.